Trail of Change

Trail of Change

Cultural, social, technological and market transformations and how they affect us | Reflections and critical thinking on better ways to understand people and how they make choices | Innovative brands, products and services from all parts of the world

Archive

The rise of synthetic relationships

The rise of synthetic relationships

How do mediated, parasocial, transactional, and synthetic relationships affect our sense of loneliness and isolation?

Rodrigo dos Reis
Rodrigo dos Reis
Where did generations really come from?

Where did generations really come from?

Worse lenses are easier to believe, but they distort the way we see the world

Rodrigo dos Reis
Rodrigo dos Reis
The lies we tell ourselves about insights

The lies we tell ourselves about insights

For our industry to evolve, we need to reward truly desirable behaviors

Rodrigo dos Reis
Rodrigo dos Reis
Is authenticity really what we want?

Is authenticity really what we want?

Delivering what people truly want involves dealing with things we don't even admit to ourselves

Rodrigo dos Reis
Rodrigo dos Reis
Are we normalizing dishonesty?

Are we normalizing dishonesty?

Could overexposure to dirty tactics be affecting our moral compass?

Rodrigo dos Reis
Rodrigo dos Reis
Is the Attention Economy reaching its saturation oint?

Is the Attention Economy reaching its saturation oint?

What happens when we collectively realize that the price of constant distraction is our sanity?

Rodrigo dos Reis
Rodrigo dos Reis
Enormous from the inside, small from the outside? Brazil’s role in the flow of emerging consumer behaviors

Enormous from the inside, small from the outside? Brazil’s role in the flow of emerging consumer behaviors

Why valuing our unique aspects AND staying open to external transformations are complementary, not opposing strategies.

Rodrigo dos Reis
Rodrigo dos Reis
Is winning really taking it all?

Is winning really taking it all?

Why high bets in being trustworthy is a winning strategy in a distrustful country

Rodrigo dos Reis
Rodrigo dos Reis
The mistake of understanding people (only) through their public personas

The mistake of understanding people (only) through their public personas

Public life, private life, and secret life - why do we place so much importance on the first one when the greatest insights lie in the other two?

Rodrigo dos Reis
Rodrigo dos Reis
The trap of "let's see if it sticks" in marketing

The trap of "let's see if it sticks" in marketing

And why truly mutually beneficial value propositions create healthy and long-lasting brands

Rodrigo dos Reis
Rodrigo dos Reis
Suddenly gray

Suddenly gray

Why is redefining the place of middle age in culture is a social and economic urgency?

Rodrigo dos Reis
Rodrigo dos Reis
The new etiquette of silence

The new etiquette of silence

How conversations without closure might be making us more anxious and lonely

Rodrigo dos Reis
Rodrigo dos Reis
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