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Is winning really taking it all?
Oct 29, 2024

Is winning really taking it all?

Why high bets in being trustworthy is a winning strategy in a distrustful country

Rodrigo dos Reis
Rodrigo dos Reis
The mistake of understanding people (only) through their public personas
Oct 01, 2024

The mistake of understanding people (only) through their public personas

Public life, private life, and secret life - why do we place so much importance on the first one when the greatest insights lie in the other two?

Rodrigo dos Reis
Rodrigo dos Reis
"Let's see if that sticks" - a marketing trap
Sep 02, 2024

"Let's see if that sticks" - a marketing trap

And why truly mutually beneficial value propositions create healthy and long-lasting brands

Rodrigo dos Reis
Rodrigo dos Reis
Suddenly gray
Jul 30, 2024

Suddenly gray

Why is redefining the place of middle age in culture is a social and economic urgency?

Rodrigo dos Reis
Rodrigo dos Reis
The new etiquette of silence
Jun 19, 2024

The new etiquette of silence

How conversations without closure might be making us more anxious and lonely

Rodrigo dos Reis
Rodrigo dos Reis
The pain of excess: why making choices is getting harder and how can we help?
May 27, 2024

The pain of excess: why making choices is getting harder and how can we help?

If abundance is the rule, helping to choose is an undervalued mission.

Rodrigo dos Reis
Rodrigo dos Reis
Is ensh*ttification coming for insights? | 5 questions for... Els Dragt
May 13, 2024

Is ensh*ttification coming for insights? | 5 questions for... Els Dragt

How more becomes less when quality becomes secondary

Rodrigo dos Reis
Rodrigo dos Reis
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Cultural, social, technological and market transformations and how they affect us | Reflections and critical thinking on better ways to understand people and how they make choices | Innovative brands, products and services from all parts of the world

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Cultural, social, technological and market transformations and how they affect us | Reflections and critical thinking on better ways to understand people and how they make choices | Innovative brands, products and services from all parts of the world

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